Summer of Sculpin / Digital Campaign

We created a omni-channel campaign to celebrate our flagship beer and make it the premium go-to summer beer. After all, summer is short—make it count. 

  • Worked on campaign conceptualization & overall strategy
  • Created & published promotional social assets (copy, photography, videography, consumer response)
  • Worked with PR teams & media agencies to manage communication & projects
  • Wrote website copy & worked with agency on microsite design/functionality
  • Worked with media team to secure ad buys based on target markets & campaign goals
  • Worked with legal teams to secure prize fulfillment