Summer of Sculpin / Digital Campaign
We created a omni-channel campaign to celebrate our flagship beer and make it the premium go-to summer beer. After all, summer is short—make it count.
- Worked on campaign conceptualization & overall strategy
- Created & published promotional social assets (copy, photography, videography, consumer response)
- Worked with PR teams & media agencies to manage communication & projects
- Wrote website copy & worked with agency on microsite design/functionality
- Worked with media team to secure ad buys based on target markets & campaign goals
- Worked with legal teams to secure prize fulfillment