Responsibilities

  • Manage all social media channels for Ballast Point Brewing Co. 
    • Content strategy & scheduling
    • Content creation & curation with social influencers, press outlets, and cross-promotional brand partnerships
    • Campaign sweepstakes activations
    • Active consumer response & moderation
    • Social analytics
    • Targeted social ads based on campaign goals
  • Digital campaign strategy & execution for new products, seasonal/holiday campaigns, overarching brand affinity campaigns
  • Website updates to align with digital marketing efforts & ongoing campaigns
  • E-Newsletter content creation & overall management
  • SEO & Google Analytics

 

Social Channel Growth Since Hire:

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Instagram

Twitter

Facebook