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Kris White

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The strand that connects reader with writer.

March 18, 2016

We humans are an interesting bunch. 

We're filled to the brim with brilliant ideas, spontaneous laughter, deep and paralyzing fears, and tingling euphoria.

Every single one of us.

And yet, we keep them inside. We shelter them from each other, protective of what's inside—because it's a reflection of ourselves, for better or worse. And we focus on the worse. 

But if we let a little brilliance out, just a glint of light, and it catches someone's eyes...oh, what an incredible feeling! And suddenly we want to burst with blinding light, flooding every shadow and corner with its brilliance, and share it with the world. 

We all yearn for the smallest hint of validation from each other. We feel closer to each other. A way of saying that we're all a little quirky. We all have those weird thoughts. We're all faking it until we make it. We're all just a little bit...like each other. And that's an incredibly comforting feeling.

As creatives—and really, as human beings—we have an obligation to validate each other. Tell them they did a great job, and tell them why. Tell them that they made you smile today. Just tell them.

As a copywriter, I'm always looking for that one inherent strand of humanity that will connect writer with reader. An idea that captures an innate human desire or condition. And in that moment, no matter who you are, where you see it, how your day has been so far, and what you're faced with—in that moment, you'll feel validated as a human being, because you can relate. 

It's an incredible feeling as a writer, a reader, and a human being. We're all going through this together. And we're all afraid that we're doing it wrong, and that everyone else is doing it right. So when we feel those deep-down moments of connection, we feel comforted. Closer together. 

That's what I strive to do every day as a copywriter, and as a human being.

Validate someone today. Comfort each other as we go along this wild ride together.

← One of my favorite reminders.This Grizzly Man Goes Comfort Camping →

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