There's a certain appreciation for the grit, dedication and passion behind any hand crafted project. It exudes character and ingenuity. It's not made for the masses. It's forged from a raw, burning desire to create. To make something with our hands. To return to real, genuine experience and the re-emergence of material quality you can feel.
It's exactly what us Millennials crave. We want to make our own choices and decide where we place our value. We want to live free, carve our own path, and when we see others doing just that, we wholeheartedly embrace and support them. We're inspired by the dreamers. The makers, The doers.
It's why we love Kinfolk, Patagonia and Apple. Their story is the brand. They think different. They're genuine. They're not pushing sales—they're simply sharing their story and looking for like-minded people to join them. We love to hear about their brand values, humble beginnings, tales from the road, and quality of what they offer.
This is precisely what Original Grain offers. The story is the brand. There's a true appreciation for handcrafted quality. There's curated exotic woods and metals. There's the personal story of Ryan and Andrew. And there's a free-spirited, laid-back, yet elevated and refined style to the brand. It's the watch of a modern gentleman rekindling his appreciation for nature and intrinsic vales.
And it's exacly what Millennials are searching for.