Overview:
As Digital Brand Manager in Marketing & Communications for Ballast Point Brewing, one of my roles included complete social media management: visual and copy content creation, post scheduling, analytics tracking/reporting, and social influencer and media partnership coordination.
My role & strategy:
Manage all social media channels for Ballast Point Brewing Co.
Content strategy & scheduling
Content copywriting for all posts and engaging with fans on all channels
Content creation (photography) & curation with social influencers, press outlets, and cross-promotional brand partnerships
Campaign sweepstakes activations
Active consumer response & moderation
Social analytics
Targeted social ads based on campaign goals
Digital campaign strategy & execution for new products, seasonal/holiday campaigns, overarching brand affinity campaigns
Website updates to align with digital marketing efforts & ongoing campaigns
E-Newsletter content creation & overall management
SEO & Google Analytics
The results:
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