Overview:
As Digital Brand Manager in Marketing & Communications for Ballast Point, one of my roles included the digital strategy for all new product launches.
We created an integrated brand campaign to associate Sculpin IPA with summertime activities and making the most of your summer.
My role:
We created a omni-channel campaign to celebrate our flagship beer and make it the premium go-to summer beer. After all, summer is short—make it count.
Worked on campaign conceptualization & overall strategy
Created & published promotional social assets (copy, photography, videography, consumer response)
Worked with PR teams & media agencies to manage communication & projects
Wrote website copy & worked with agency on microsite design/functionality
Worked with media team to secure ad buys based on target markets & campaign goals
Worked with sales teams to identify key regions for targeted social ads
Worked with legal teams to secure prize fulfillment
Product launch campaign strategy example:
Integrated campaign assets:
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